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concept generation |
| Concept generation is a pivotal stage in the design process, where early decisions can have a large impact on the final product. As such Brightworks team of creative designers take great care and pride in producing a range of concepts that take into consideration all aspects of the initial design brief, any requests the client may have, and our own design interpretation. We have the knowledge of how to design for particular target markets, understand the subtleties of colour and form on aesthetics and can produce ideas that conform to a brand identity.
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This phase may consist of a range of sketches to early 3D CAD models and can sometimes span over several design iterations. We aim to keep the client involved as much as possible to ensure the final outcome is exactly as imagined, providing you with the confidence to proceed with the development of the design.
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